Ulta’s Semi-Annual Beauty Event Is Offering up to 50 Percent off Best-Selling Beauty Products—Here Are Some of the Best Deals To Shop

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Ulta is offering half-off promos on best-selling beauty products every single day until March 28.

Spring has come early this year, rewarding us with warmer weather, bluer skies, and most exciting of all, the Ulta Semi-Annual Beauty Event. The event is officially underway, and from now until March 28, you can shop a wide selection of best-selling makeup, skin-care, and hair products for 50 percent off. Yes, you read that right. The retailer is offering half-off promos every single day for three weeks. There is just one thing: each of Ulta’s daily deals lasts only 24 hours before jumping back to full price, so there’s no better time than right now to shop.

To help you navigate the sale, you’ll find this week’s best half-off promos—some of which are from Well+Good-vetted brands—below. Also, be sure to bookmark this page as we’ll be updating it through March 20.

Shop the best daily deals at the Ulta Semi-Annual Beauty Event

Best deals of March 11

Dime Ceramide + Camellia Restorative Night Cream

Originally $38, now $19

Dime’s reparative overnight cream relies on ceramides, peptides, and sea buckthorn—a trifecta of ingredients to replenish moisture to the skin, encourage new cell growth, and strengthen the skin barrier.

Biosilk Silk Therapy Original

Originally $33, now $17

Biosilk’s Silk Therapy features hydrolyzed silk protein as its star ingredient, along with moisturizing panthenol (or vitamin B5), to impart instant shine while leaving wet or dry hair softer and smoother.

Grande Cosmetics GrandeBROW Brow Enhancing Serum

Originally $73, now $37

Featuring a potent, ophthalmologist-tested formula, Grande Cosmetics’ brow serum promotes fuller, thicker, and healthier brows. In the brand’s 12-week independent study, most users reported results in four to six weeks.

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Philosophy Purity Made Simple One-Step Facial Cleanser

Originally $34, now $17

This creamy, lightweight facial cleanser from Philosophy quickly whisks away makeup and the day’s grime without stripping skin of its natural oils. The result: Clean, velvety-smooth skin.

Pür 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

Originally $30, now $15

Pür’s talc-free mineral powder foundation features broad-spectrum SPF 15 and powerful skin-care ingredients, including retinol and vitamin E, to improve the appearance of skin tone and texture in the short- and long-term.

Stila Stay All Day Waterproof Liquid Eye Liner

Originally $24, now $12

Stila’s waterproof liquid eyeliner is a best-seller for a reason. Its fine tip applicator allows you to create swift, precise lines, and once applied, it doesn’t smudge or run, even when wearing it for long periods of time.

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Sacheu Lip Liner Stay-N Peel Off Tattoo

Originally $12, now $6

Once you line your lips with Sacheu’s Stay-N Peel Off Tattoo, the long-lasting formula won’t budge, smear, or kiss off. Formulated with hyaluronic acid and vitamin E, it also helps keep lips looking soft and supple.

Best deals of March 12

About-Face Matte Fluid Eye Paint

Originally $16, now $8

About-Face’s matte liquid eyeshadow has a pigmented formula that deposits opaque color in a single swipe and once it dries down, it stays right where you want it—on your lids. Shop it in more than 27 fun colors.

DHC Deep Cleansing Oil Facial Cleanser

Originally $32, now $16

DHC’s lightweight cleansing oil can whisk away the most stubborn makeup, including your longest-lasting mascara. Its moisturizing blend of olive oil and vitamin E also leaves skin soft and smooth to the touch.

First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA

Originally $15, now $30

The First Aid Beauty KP Bump Body Scrub is formulated with both physical and chemical exfoliants to buff away dead skin cells and smooth rough patches and bumps.

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Kinship Brightwave Vitamin C Energizing + Brightening Eye Cream

Originally $38, now $19

Kinship’s eye cream reduces dark circles and puffiness while combating dryness, thanks to a blend of vitamin C and antioxidant-rich ingredients.

Live Tinted Huegard 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

Originally $34, now $17

Hydrate, protect, and prime skin for your makeup routine with Live Tinted’s mineral sunscreen. It’s formulated with SPF 30 and leaves no white cast. As a bonus, it’s vegan, cruelty-free, and fragrance-free.

Redken Control Hairspray

Originally $27, now $14

Redken’s Control Hair Spray not only holds hair in place but also protects hair against frizz-inducing humidity for 24 hours without flaking. Plus, it’s suitable for most hair types, including color-treated hair.

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Virtue Hydrating & Heat Protectant Healing Hair Oil

Originally $45, now $23

Not only does Virtue’s hair oil impart instant shine, but it also repairs damage caused by heat tools, pollution, and UV exposure. It helps to prevent future damage, too, by offering heat protection for most hair types.

Best deals of March 13

BeautyBio GLOFacial Hydro-Infusion Pore Cleansing + Blue LED Clarifying Tool

Originally $199, now $100

This skin-care tool does three things: It removes stubborn blackheads, infuses skin with a blend of salicylic and hyaluronic acid, and helps keep acne at bay with blue light therapy. And today, you can get it for 50 percent off.

Kopari Beauty Golden Aura Body Oil

Originally $39, now $20

If you want your skin to glow gold, consider Kopari’s body oil. The formula is infused with 24-karat gold flakes and a nourishing hyaluronic acid and antioxidants to impart moisturize as well as shine.

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

Originally $42, now $21

Oil, sweat, and humidity stand no chance against KVD’s serum foundation. It dries down to a transfer-proof finish, but it’s lightweight enough for oily skin. What’s more, it covers everything from acne to redness to pores.

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MAC Pro Longwear Paint Pot Eyeshadow

Originally $26, now $12

Makeup artists and beauty enthusiasts alike have long adored MAC’s cream eyeshadow. You can use it on its own, or as a base for other eyeshadows to increase color payoff and longevity.

Smashbox Photo Finish Correct Anti-Redness Primer

Originally $42, now $21

Smashbox’s primers are a cult classic for good reason. Correct cancels out redness, thanks to its green-ish tint and a calming blend of hyaluronic acid, rose, and mushroom. It’s on sale today, with the rest of Smashbox’s primers.

COSRX The Niacinamide 15 Serum With Acetyl Glucosamine + Zinc PCA

Originally $25, now $13

Unclog pores and improve hyperpigmentation with this serum from K-Beauty brand COSRX. It combines 15 percent niacinamide with allantoin, n-acetylglucosamine (NAG), and zinc PCA to leave skin clear and radiant.

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Eva NYC Healthy Heat Pro-Lite Dryer

Originally $75, now $38

This blow dryer has two speed settings and multiple heat settings (including a cool shot feature). It uses infrared heat waves and negative ions to reduce drying time without causing damage, making it gentle on the hair.

Best deals of March 14

BaBylissPRO Studio Design Series Standing Hot Rollers

Originally $110, now $55

Achieve a voluminous, ’90s-inspired blowout at home with BaBylissPro’s hot rollers. Included in the set are 16 rollers in three sizes, plus pins to secure the rollers onto your head.

Dermablend Flawless Creator Liquid Foundation Drops

Originally $42, now $21

Dermablend’s foundation drops not only offer natural-looking coverage, they are also versatile. You can use it as is, or mix it with facial oil for a more radiant, hydrating finish.

DermaFlash Dermapore+ Ultrasonic Pore Extractor

Originally $109, now $55

The Dermapore+ has been tried and tested by W+G contributor Rebecca Norris. She attested it left her nose and cheeks less congested after one use—and with little to no effort on her part.

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Eyeko Black Magic Mascara Drama & Curl

Originally $24, now $12

Eyeko’s Drama & Curl lends a falsies effect to lashes. It lengthens, curls, and separates lashes while coating them in an ultra-black pigment that truly delivers on the drama.

r.e.m. beauty Interstellar Highlighter Topper

Originally $22, now $11

Use the Interstellar Highlighter Topper on your face, eyes, and body—or wherever you want more shine. It comes in six intergalactic shades, including the champagne-colored Miss Mercury (seen above) and icy lavender.

Too Faced Cloud Crush Blurring Blush

Originally $29, now $15

Too Faced’s Cloud Crush blush offers a realistic flush of color that blends seamlessly into the skin—and better yet, it comes in six shades, ranging from baby pink to dusty rose, in satin and matte finishes.

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Urban Decay Cosmetics Quickie 24HR Full-Coverage Waterproof Concealer

Originally $33, now $17

With Urban Decay’s waterproof concealer, you’re promised complete coverage for a full day’s wear. It’s also infused with vitamin E to keep skin moisturized and prevent it from settling into fine lines.

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